WELCOME TO OUR COLLECTION OF PHOTO ART, GRAPHICS AND CUSTOM-MADE FRAMING.
humiio was founded early 2020 in Amsterdam, the Netherlands, by Hans Dietvorst and Jens van der Velde.
A shared fascination for photography brought us together for humiio, an exclusive collection of compelling photographs and high-quality frames under one concept. humiio offers online a beautifully curated selection of handmade graphic art and photographs (both in black&white as well as in color) in refined custom-made frames. humiio stands for ‘only if it makes us happy’, which is the essence behind our partnership. We strongly believe that the humiio collection, with its beautiful portraits, graphics and photographs of modern architecture, will bring a new feeling of contemporary aesthetics which will be appreciated by art lovers.
Jens van der Velde works as a photographer within the fields of music, fashion and portraiture.
The moment I bought my first photo-camera, it literally ‘opened up’ my creative eye and I immediately knew what I was destined to do.
Throughout my career, I have come into contact with international artists and people within the music and fashion industries, and I have always been intrigued by their looks, their journeys and their passion. My photographs often reflect an intimate and private moment captured in time. I especially love the contrast of black&white but also a play with strong colors. My photos and portraits invite you to create a story of your own, a visual that brings to life both personality and emotion’.
Creative entrepreneur Hans Dietvorst decided to take a different direction within his professional life after having worked for more than 30 years within the international fashion industry.
I co-founded humiio as I have a true passion for interior design, architecture and art. Over all those years I developed an eye and a love for textures, compositions and spheres; it’s often the smallest detail that can stand out the most, that has the biggest impact.
We love sharing personal stories about people and places in photographs and graphics. Both our work experience within the international field of fashion and photography makes our collection of humiio one of a kind. Our framing services meet the needs of the most discerning aficionado of photography and graphic art.
We envisage portraying our photographs and art in well selected interiors. It gives its look and feel an art-gallery approach in which quality and aesthetics complement each other.
We are offering our discerning clients a concept, the photograph, the graphic art in carefully selected beautiful frames, working closely with high-end frame shops in Amsterdam.
Obsession to detail goes into every single piece – the image, the size, the frame.
Our unique selling point is that we offer the full service – you don’t just buy an image at humiio, it will be beautifully framed, an end creation that you will treasure for years and one that will make you happy’.

Jens van der Velde & Hans Dietvorst
humiio was founded early 2020 in Amsterdam, the Netherlands, by Hans Dietvorst and Jens van der Velde.
A shared fascination for photography brought us together for humiio, an exclusive collection of compelling photographs and high-quality frames under one concept. humiio offers online a beautifully curated selection of handmade graphic art and photographs (both in black&white as well as in color) in refined custom-made frames. humiio stands for ‘only if it makes us happy’, which is the essence behind our partnership. We strongly believe that the humiio collection, with its beautiful portraits, graphics and photographs of modern architecture, will bring a new feeling of contemporary aesthetics which will be appreciated by art lovers.
Jens van der Velde works as a photographer within the fields of music, fashion and portraiture.
The moment I bought my first photo-camera, it literally ‘opened up’ my creative eye and I immediately knew what I was destined to do.
Throughout my career, I have come into contact with international artists and people within the music and fashion industries, and I have always been intrigued by their looks, their journeys and their passion. My photographs often reflect an intimate and private moment captured in time. I especially love the contrast of black&white but also a play with strong colors. My photos and portraits invite you to create a story of your own, a visual that brings to life both personality and emotion’.
Creative entrepreneur Hans Dietvorst decided to take a different direction within his professional life after having worked for more than 30 years within the international fashion industry.
I co-founded humiio as I have a true passion for interior design, architecture and art. Over all those years I developed an eye and a love for textures, compositions and spheres; it’s often the smallest detail that can stand out the most, that has the biggest impact.
We love sharing personal stories about people and places in photographs and graphics. Both our work experience within the international field of fashion and photography makes our collection of humiio one of a kind. Our framing services meet the needs of the most discerning aficionado of photography and graphic art.
We envisage portraying our photographs and art in well selected interiors. It gives its look and feel an art-gallery approach in which quality and aesthetics complement each other.
We are offering our discerning clients a concept, the photograph, the graphic art in carefully selected beautiful frames, working closely with high-end frame shops in Amsterdam.
Obsession to detail goes into every single piece – the image, the size, the frame.
Our unique selling point is that we offer the full service – you don’t just buy an image at humiio, it will be beautifully framed, an end creation that you will treasure for years and one that will make you happy’.
